Drop Ceiling Swivel Adapter

One of the products of Reel EZ Display’s Retractable Signage System is the Drop Ceiling Swivel Adapter. For your store’s different ceiling types, we have innovative product line that suits and meets your business needs.

 

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Drop Ceiling Swivel Adapter

What’s in Drop Ceiling Swivel Adapter?

  • For use with drop ceilings includes a 90 degree swivel feature.
  • Simply clip sign hanger to adapter and clip adapter to drop ceiling.
  • Change the direction of your sign no matter what direction your sign hanger is attached!

drop ceiling swivel adapter 1

 

drop ceiling swivel adapter 2

 

Open Ceiling Cable Bracket Adapter

 The Features of Open Ceiling Cable Bracket Adapter:

  • Access the sign hanger from higher ceilings over 17ft in height
  • Run cable through adapter and attach at desired height (17ft or closer to the ground)

open ceiling bracket 2 (1)

 

open ceiling bracket 1

Dry Wall Adapter Kit

This is an aluminum adapter strip with pre-drilled holes with two toggle bolts and screws.

 

dry wall adapter kit 2

 

drywall adapter kit 1 (1)

Telescoping Poles

A 10-ft telescoping pole requires only one person to change signs!

telescoping pole 1 telescoping pole 2

How to Use it?

Just use the angled part of the pole head to pull down the sign.

The weight of the pole keeps the sign and clear tube in place, leaving both hands free to change signage!

Retractable Signage System

A retractable signage hanging system! Available in two weight capacities – one that holds up to 2-lbs of weight and one that holds up to 5-lbs of weight.

retractable signage 1

Features include: 

  • Easily clips to drop ceiling frameworks without any adapters.
  • Extends to 10 feet and the adjustable stopper allows for easy height changes.
  • Self-leveling feature assures neat and even appearance.

retractable signage 2

Retail Signage and the Psychology of Colors

Retail signage is a visual medium with several jobs to do. One obvious job is to provide information to customers on such things as sale items, product details or special promotions. The other job, a more subtle one, is to drive sales. Signs are a clever form of persuasion, which is a mostly psychological process. Using the psychology of colors, then, is one good way to create persuasive signs.

 

What is the psychology of colors?

Color has been proven to have a significant influence on people’s thoughts and emotions. Studies have found that different colors invoke specific responses in people. Using that knowledge can help guide business owners when they choose colors for their retail signage. Below is a table the shows the general meanings associated with different colors and how the colors can best b e used in signs.

 

color associated emotion or imagery best uses in retail signage
black power, ele­gance, class, for­mal­ity, wealth
  • Black works well as a back­ground to bright text or images or as text on a bright background.
  • When combined with other bright colors, black makes a strong statement, and it fits with almost any other color.
white light, peace,  purity, good­ness, freshness,  inno­cence
  • White works well as a background for bright text or images.
  • Conversely, white is also suitable as text on a dark background.
red love, passion, power, strength, energy

 

  • Because red is bold and easily noticed, it’s good for drawing attention to the most important details.
  • Red often appears in “sale” signs.
orange fun, warmth, energy

 

 

  • Orange stimulates appetite, so it’s good for signs relating to food.
  • Orange is accepted by young people, so it’s suitable for retail environments catering to that age group.
yellow fun, joy, energy, youthfulness, intelligence

 

 

  • Yellow is the brightest color to the eye, so it draws attention to the most important details.
  • Although yellow makes a good background for dark colors, it’s hard to read yellow with white due to low contrast. It’s best to avoid putting these two colors together without another color.
  • Yellow letters on a white background or vice versa can work if a black outline is added around the text.
blue truth, trust, wisdom, loyalty, confidence, intelligence, creativity

 

  • Blue is popular with men, so it’s a good choice in retail environments catering to them.
  • Blue suppresses appetite, so it should be avoided in signs relating to food.
green the environment, nature, health, wealth

 

 

  • Green is suitable for signs in health food and other health-related stores due to its association with nature.
  • As a relaxing color, green is also suitable for retail environments that feature products for relaxation.
purple prestige, power, nobility, luxury

 

  • Purple works well as a background for light text such as yellow or white.
  • It also works well as text on a white background.
grey practicality, timelessness, sturdiness

 

 

  • A dark grey can be used in similar way to black.
  • As a lighter color, pale grey does not function the same way.

 

Combining Colors

Combing colors based on psychology is not a precise science. Retailers should consider the subtle messages they want to send with the colors they choose to combine. Several approaches can be taken to combining colors in retail signage.

 

The first approach is called the monochromatic scheme. It incorporates multiple shades of the same base color, such as navy blue with sky blue. This can be a clean look that many customers will find appealing and even soothing, especially in shades of blue or green.

Another approach that pleases the eye is called the complementary scheme. This approach to retail signage combines a warm color, such as shades of red, yellow or orange, with a cool color such as shades of blue, green or purple. A combination using this scheme might be blue with orange.  In either of these schemes, or any other combination, white, black and grey serve as neutral colors that can be added without affecting the balance of the scheme.

 

A final note about combining colors in retail signage is that these suggestions are not set in stone. Retailers can experiment with other combinations they like and see if those are appealing and easy to read.

 

The Colors of Persuasion

As a visual medium, retail signage relies on color, text and imagery to get its point across. A major function of store signs is to subtly persuade customers to make purchases when they are in the store. Retailers can take maximum advantage of their signs as persuasive tools by applying the psychology of colors to their signage choices.

 

Safety:

Now that you have the tools for great looking signs don’t overlook, the importance of how those signs are placed in your store.  Using a self leveling retractable signage system will ensure that your signs are hung at the right height and are never crooked or off centered.  Retractable retail signage systems are the safest method of hanging interior signage since it involves no ladders or heavy lifting.

 

About the Author :

Reel EZ display has the retail signage system you need to increase workplace safety. Our easy-to-use retractable signage system will have your place of business looking great with evenly hung signs that one employee can safely and efficiently manage. Contact us today to learn how you can benefit from our safety signage systems.

How to Ensure Safety in Hanging Retail Signage

 

Sign hanging safety is important to prevent injuries.  Although most people think that hanging signs is essentially a risk free task, as an employer you will want to acknowledge the fact that there are many risks involved in the task. You should make sure that you are including ladder safety and ensuring there are safety parameters set around all hanging activities.  Obviously, ladder safety is the biggest aspect of sign hanging safety and the issues that surround it.

Ladder injuries can be severe or minor and can range anywhere from small bruises to death. Many of these injuries suffered during attempts to hang signs can be prevented by putting a few simple safety procedures in place.  The first step in sign hanging safety would be to ensure the ladder chosen for the job is the correct height and type.  If the ladder is too short for the job, then the person will have to really reach far up and out to get the job done.  If the ladder is too long you will have to place the ladder in an unsafe position in order to be able to stand on it at all.  In order to be sure the correct ladder is chosen you will need to have a variety of sizes on hand for your employees and train them so they know how to choose the right ladder for a particular job.

It is also important to choose a good quality ladder.  Budget cuts in the area of purchasing ladders and any type of sign hanging equipment is absolutely not advised for the risk of death from a fall can be high, especially with cheap ladders and sign hanging systems. There are other risks involved with ladders if they are neglected.  For example, wooden ladders that have been stored improperly run the risk of having rungs rot, cracks or loosening joints.  Stepping on a rotten rung with your full body weight and your hands full can be a serious and tragic disaster waiting to happen.  A good quality ladder will have grooves on each rung to prevent slipping, be sure these are clean so that there are no risks of a fall while hanging the retail signage. You will also want to check the ladders often to be ensure there are is no damage or loose rungs; keep records of when they were checked last.  A priority item in sign hanging safety is to know that if there is any damage to a ladder at all, it is best to replace the ladder rather then try to repair it.

 

Train your employees to check the flooring and surrounding area before setting up the ladder for use as part of your sign hanging safety instruction.  If there are uneven parts or a rough patch or anything slippery at all on the ground, then they are asking for trouble if the sign hanging task is proceeded with.  You will want to train them to have someone there to support the base of the ladder in case the ground slants in anyway.  This will make sure the ladder doesn’t slip or move.   Lots of climbing up and down may even require tying the top of the ladder to a fixture to hold it securely in place.  Never place the top rung against something slippery like plastic or glass.  If using a step ladder you will want to be sure that it is planted firmly on the floor and all locks are secured with the two legs fully apart.   It is best to include ladder safety training in your employee training programs across the board because nearly anyone can decide to hang something up, even if their job is not include assisting in hanging signs.

 

There are other injuries involved in sign hanging that sometimes do not include falling off of a ladder.  Holding heavy bulky signs in awkward positions will pose risks of muscle strain to the back, wrists, shoulders and other body parts.  It is always best to hold heavy things as close to the body as possible so placement of the ladder is extremely important.  Avoiding twisting motions and being sure you are balanced with both feet on the rung is the best way to avoid any back injuries. One way to guarantee sign hanging safety is the use of retractable signs.  These systems allow the employee to bring the signs down to floor level for easy changing, eliminating the need for ladders altogether.  Overall, you eliminate the need for unnecessary training, ladders and safety issues when you implement the best retail signage systems. They will let your employees change the marketing signage from the floor, eliminating most hazards.

 

About the Author: Contact Reel E-Z Display to get your affordable and easy to use ladder-less sign changing system today.  Trusted by big box retail stores such as Target and Family Dollar Store, this sign hanging safety system is revolutionizing the way retail signage is changed and displayed.

 

How Safe and Consistent Retail Signage Can Increase Profits and Reduce Risk

 

In the current economic climate, the retail industry continues to be one of the largest and most profitable in North America, as well as in many countries around the world. In spite of an economic downturn in other markets, the retail industry has maintained its profit margins surprisingly well.  Despite the success of the industry as a whole, retailers must take great care to protect their customers, employees and their brand. Having the proper retail signage that maintains the viability of a businesses’ image is imperative to maintaining a profit margin in this sector.

The hefty presence of the retail industry to the U.S market need only be evidenced by the fact that it was worth 3.7 trillion in terms of employment and revenue to the U.S economy in 2010. The retail industry is vitally important to every western economy, as consumerism is constant and the labor requirements of the retail industry stimulate domestic employment and further facilitate spending behavior.  The profitability of this industry does come with a substantial amount of risk in terms of customer and employee safety; liability for the safety of everybody on retail premises is something every business must accept.

As previously stated, retail is a labor-intensive industry; for every added employee and customer there comes added risk of injury and company liability.  Although the industry as a whole is substantial, the costs to protect a business from injury liability can make quite the dent in profit margins. On average, the costs of employee and customer liability and risk total 0.6% of total sales, which comes to a $ 21 billion price tag to retailers as a whole in the United States. This is a substantial amount for any retail business, big or small, franchised or not. It is therefore imperative to maintain the safety standards of the physical retail space for both employees and customers. Something as seemingly simple as retail signage that has been mounted improperly could cost a business a hefty amount in injury claims, not to mention tarnish the reputation of an establishment.

Apart from the safety risk that comes with having inadequate equipment and signage, the consistency and reliability of a brand is also on the line. For any retail space, particularly those that represent a larger company, an image that customers anticipate and respect is important to maintain a consumer base. Branding a retail space is an important step in this market; customers can likely get basic supplies from a myriad of large or small businesses, but what leads them to a certain space is familiarity and trust. Making large or small changes to a physical retail space may very well turn customers away and lead them to a competitor. A large part of maintaining an image is having the proper retail signage in and around the physical retail space. Effective signage will be hung at an appropriate level, easily changed to accommodate rotating stock, safely secured, and be readily recognized as presenting the brand of that particular retail space.

Branding a space with retail signage is not simply about making customers aware of prices and availability of stock, but creating a recognizable design and color scheme that is familiar. Psychologically speaking, humans respond in a positive manner to that which they find familiar, due to the automatic association with comfort and trust. Signs that are consistent and appealing are far more likely to be read and paid attention to than confusing or inconsistent signs.  This same rationale is the basis for every television or Internet advertisement; with enough repetition and consistency, an image will be imprinted on some level in the minds of consumers.  The priming effect of advertisements is readily known in all industries, which is why businesses invest in commercials and signs. Having brand or product recognition on any level undoubtedly gives a company a competitive edge that can boost profits substantially.

 

About the Author: Reel E-Z Display has a patented safe, effective retail signage system that is designed to improve your profit margins while protecting the safety of your workers and patrons.

Consulting a Retail Signage Professional

If you’re considering opening a retail store, you already know that you have many things to consider. Of course there are the major items, such as product lines and leasing a space. When you’re ready to begin considering the smaller details, make sure that retail signage is at the top of your list. Not only will you have to consider how you want to use signage and what you want it to look like, but also how much of it you need, the material you want it printed on, how you plan on displaying it, and how frequently you intend to swap it out for new, updated signage. With so many things to consider, it is in your best interest as a retail store owner to consult with a professional signage company that can help you determine what signage options are best for your store.

You’ve probably assumed that retail signage was all basically the same, printed on the same materials, and hung in the same fashion. Well you could not be more wrong! A consultant from a retail signage company can sit down with you and go over all of your options. First of all, you will have to decide what type of material you would like your retail signage printed on. Regular or heavy paper stock? Card stock? Canvas? A plastic-based material? Would you like the finish matte, glossy, metallic, or somewhere in between? You will also have to decide upon an appropriate thickness for the signage and whether you would like it printed double sided. You are probably feeling pretty overwhelmed by now, and that is precisely why you should consult with a printing professional.

You also must consider how you want to mount your retail signage; it will affect how the signage is constructed. Once again, you will have several options to choose from. You can place your signs on an easel, hang them in a frame, suspend it from wires, or display them in stands on your shelves. Some of these display methods will require that you use specific materials; others will be more flexible. Each display method requires certain fixtures as well, such as frames, wires, tracks, and rods. Consult with your signage company to find out what you will need for each type of signage. They might even be able to provide and install the fixtures for you. If not, they will at least be able to refer you to someone who can, and they help you to work out the dimensions of the fixtures based on the size of the signage you have selected.

Another consideration is what you will be putting on the signs. Now, that one sounds obvious. Of course you have to know what will be printed on them. Why would you be getting retail signage printed if you didn’t know what you were going to be putting on it? What you need to realize, though, is that it goes beyond simply deciding what the content will be. You must decide how the content and colors will affect what type of signage you choose. Will you need embossing or debossing on any of the images or lettering? Will the design fit a standard shape and size, or will you have to get it custom cut? Are there cutouts anywhere in the middle? The variety of colors you choose and the intricacy of any images or patterns will affect the method of rendering the printing (for example, whether you use digital or offset printing), which in turn will affect the type of material you print on. The size of the design will also affect your choice of materials. Very large signs won’t do well with thin paper, and small signage to be inserted in shelf stands won’t work well in heavy canvas. Many people print their retail signage in a variety of sizes, so there is always a chance that you will have to print on a variety of materials. Consult with your print specialist to determine the best plan for you.

Most of all you must consider the safety of your patrons and employees.  Overhead hanging signage is dangerous if improperly installed and without a safety signage system in place, your employees are at risk for serious injury if you use ladders to change your overhead signs.  Strongly consider the pulley-type system of retail signage to protect the safety of those in the store and to create a uniform, level, professional look.

 

About the Author: There is much more that goes into retail signage than most people know. It can be an overwhelming process, and that is why you should consult with an expert first. Check out reelezdisplay.com to get in touch with some experts in the signage industry. We can point you in the right direction and provide the safest overhead signage for your patrons and staff.